Tag: marketing and advertising

By Priya Chetty on January 14, 2012 No Comments

Today, educated online shoppers do not find it worthwhile to hop back to shopping at the malls. The big players in the online retail scene…

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By Abhinash Jena on December 17, 2011 No Comments

Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches…

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By Ankita Agarwal on November 21, 2011 No Comments

The increasing competition has forced every seller in the market to reconsider their views on customers.

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By Priya Chetty on November 4, 2011 No Comments

According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”

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By on November 2, 2011 1 Comment

Businesses operate in a competitive environment and face stiff completion from its rivals.

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By Ankita Agarwal on October 30, 2011 No Comments

Colors play an important role in human lives, both as marketers as well as consumers. Colors are expressive and carry meaning.

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By Priya Chetty on October 17, 2011 No Comments

For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors.

 
By on October 10, 2011 5 Comments

According to the American Marketing Association, green marketing is the marketing of products or goods that are supposedly believed to be environmentally safe.