Tag: qualitative analysis

By Reshma Parveen & Abhinash Jena on November 22, 2024 No Comments

The final output of the Gioia analysis is the aggregate dimensions, which are high-level categories derived from patterns in the data.

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By Reshma Parveen & Abhinash Jena on November 20, 2024 2 Comments

The Gioia method is used to analyse qualitative data such as interviews. It helps turn complex information into clear insights by organizing it into themes and patterns.

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By Priya Chetty & Shruti Thakur on January 27, 2020 4 Comments

Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.

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By Priya Chetty on January 15, 2020 No Comments

In qualitative data, grounded theory is applied for analysis. This article, explains the last two stages of grounded theory analysis, i.e. axial and selective coding.

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By Priya Chetty on January 14, 2020 No Comments

Grounded theory analysis in qualitative research is a type of scientific research concerned with the emerging concepts of social phenomena. It refers to situations where data collection is conducted in an unstructured way (Joubish, Khurram, Ahmed, Fatima, & Haider, 2011). The three main qualitative research methods are participant observation, in-depth interviews and focus groups (Jamshed, […]

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By Ashni walia & Priya Chetty on December 18, 2019 No Comments

This article discusses thematic analysis to establish the impact of website characteristics.

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By Ashni walia & Priya Chetty on October 31, 2019 1 Comment

This article focusses on techniques used to analyse qualitative data. The choice of technique depends upon various factors. This typically involves the research question, its theoretical foundation, and appropriateness of the techniques.

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By Priya Chetty on October 7, 2019 3 Comments

In order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.

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