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Shruti Thakur and Priya Chetty on January 27, 2020 4 Comments
Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.
In qualitative data, grounded theory is applied for analysis. This article, explains the last two stages of grounded theory analysis, i.e. axial and selective coding.
Grounded theory analysis in qualitative research is a type of scientific research concerned with the emerging concepts of social phenomena. It refers to situations where data collection is conducted in an unstructured way (Joubish, Khurram, Ahmed, Fatima, & Haider, 2011). The three main qualitative research methods are participant observation, in-depth interviews and focus groups (Jamshed, […]
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Ashni Walia and Priya Chetty on October 31, 2019 No Comments
This article focusses on techniques used to analyse qualitative data. The choice of technique depends upon various factors. This typically involves the research question, its theoretical foundation, and appropriateness of the techniques.
In order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.