Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.
qualitative analysis, research validityIn qualitative data, grounded theory is applied for analysis. This article, explains the last two stages of grounded theory analysis, i.e. axial and selective coding.
data analysis and conclusion, qualitative analysisGrounded theory analysis in qualitative research is a type of scientific research concerned with the emerging concepts of social phenomena. It refers to situations where data collection is conducted in an unstructured way (Joubish, Khurram, Ahmed, Fatima, & Haider, 2011). The three main qualitative research methods are participant observation, in-depth interviews and focus groups (Jamshed, […]
data analysis and conclusion, qualitative analysisThis article discusses thematic analysis to establish the impact of website characteristics.
online shopping, qualitative analysisThis article focusses on techniques used to analyse qualitative data. The choice of technique depends upon various factors. This typically involves the research question, its theoretical foundation, and appropriateness of the techniques.
qualitative analysis, research data analysisIn order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.
online shopping, qualitative analysis, research methodologyInterview questions are generally designed differently depending on the need of being addressed and the information required.
qualitative analysis, questionnaire, research methodologyQualitative data mining plays a crucial role in most of the fields of study such as business, social sciences, and humanities.
qualitative analysis, research methodology