Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.
Grounded theory analysis using axial and selective coding
In qualitative data, grounded theory is applied for analysis. This article, explains the last two stages of grounded theory analysis, i.e. axial and selective coding.
What are the stages in grounded theory analysis for qualitative data?
Grounded theory analysis in qualitative research is a type of scientific research concerned with the emerging concepts of social phenomena. It refers to situations where data collection is conducted in an unstructured way (Joubish, Khurram, Ahmed, Fatima, & Haider, 2011). The three main qualitative research methods are participant observation, in-depth interviews and focus groups (Jamshed, […]
Thematic analysis of the impact of website characteristics on online shopping behavior
This article discusses thematic analysis to establish the impact of website characteristics.
How is qualitative data analysed?
This article focusses on techniques used to analyse qualitative data. The choice of technique depends upon various factors. This typically involves the research question, its theoretical foundation, and appropriateness of the techniques.
A conceptual framework for factors affecting online shopping behaviour of generation Z and millennials
In order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.
How to frame interview questions for a qualitative study?
Interview questions are generally designed differently depending on the need of being addressed and the information required.
Importance of qualitative data mining in a research
Qualitative data mining plays a crucial role in most of the fields of study such as business, social sciences, and humanities.