8-step procedure to conduct qualitative content analysis in a research

By Shruti Datt and Priya Chetty on October 16, 2016 11 Comments

A study by Ary et al. (1996) categorized qualitative research/method into two distinct forms. Firstly participant observation, where the researcher is a participant of the study. Secondly non-participant observation, where the researcher observes but does not participate. It is in this non-participant observation where one can use the content analysis approach.

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