Reverse logistics is a practice of physically moving materials that have already been received by a customer but they wish to return it (Harris & Martin 2014). The flow of reverse logistics involves planning, implementing and then controlling the flow of products and information from the place of final consumption to the point of origin in a simple and cost-effective manner (Harris & Martin 2014).
supply chain managementTraditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing.
marketing and advertising, supply chain managementManaging product returns is probably one of the most complex organizational tasks; not only because it involves complete re-processing of the sales transaction, but also because their are huge costs involved in terms of money, time and customer dissatisfaction.
supply chain managementThough the traditional approach of discouraging product returns is no more effective in present market scenario; very high rates of product returns aren’t healthy too.
supply chain managementCustomer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s.
business strategy, crm, customer satisfaction, supply chain managementQuality is an indispensable dimension that every organization must adhere to. Be it a product or service, all an end customer expects from a provider is quality.
case study, supply chain managementSupply Chain Management (SCM) is a vital business function in today’s hyper-competitive corporate arena.
product distribution, supply chain managementApple Inc. is a multinational company having its origin in US, which manufactures and markets consumer electronics, computer software and personal computers.
case study, product distribution, supply chain management