![Email id: care[at]projectguru.in](/images/base/careid.jpg){kind=small}
In India, insurance has a deep-rooted history. It finds mention in the writings of Manu (Manusmruthi), Yaganavalkya (Dharmasastra) and Kautilya (Arthasastra). The writings talk in terms of pooling of resources that could be re-distributed in times of calamities such as fire, floods, epidemics and famine. This was probably a pre-cursor to modern day insurance. Read more »
Why it is crucial to introduce new insurance products in rural India?
Article by Priya Chetty
on January 19, 2012
1 comment
Is brand marketing and promotions deteriorating?
Article by Abhinash Jena
on April 4, 2010
6 comments
Today we are surrounded with millions of products around us and receive not millions but thousands of messages about different products. So how are organizations able to create a space between their branded products and the no-name products (these are the products that you see for the first time on the shelf). Read more »
How to take the right decision at the time of confusion ?
Article by Abhinash Jena
on April 2, 2010
No comments
In the most unpredictable business conditions most managers have seen, it’s harder than ever to plan for three months out — never mind a year. Despite the chaos, there are well-established tools that can be used to navigate a murky business environment. Read more »
Marketing Lack Luster
Article by Priya Chetty
on June 8, 2009
No comments
Having a good advertising agency to execute your strategy could help a brand, especially the ones with no pocket-barriers. Read more »
Gujrat: evolution. Bihar: extortion. ‘Industry today’
Article by Priya Chetty
on March 10, 2009
4 comments
And so it emerges from our study (field survey) that a staggering 19% of our citizens feel Guj CM Narender Modi is the right person for the job. Read more »
AD cutbacks doesn’t always makes sense
Article by Priya Chetty
on February 10, 2009
No comments
Economists seem to be almost as certain as you or I about whether we’re going to stay in a recession or whether things will improve this next year. Some see doom while others see steady growth. Read more »
Is advertising worth a business?
Article by Priya Chetty
on January 30, 2008
1 comment
Does Expensive marketing really help companies acquire the desired number of customers? Marketing is getting costlier. But in this mainstream of MNC giants like Nokia and Unilever is going gaga over advertising, a big question arises, is it worth the bucks? Read more »
Modern Indian Writers in English: Are they stereotyped as Casteism writers?
Literature in India has not remained same since its first stages of development in 3000 BC.
Indian literature since the Vedas and the Upanishads has produced more volumes of beautiful writings than any other part of the world. The history spoke of religion and epic, lyric and science, medicine and nature and of love and divinity. When seen in the broadest sense, the most beautiful proses and paras were articulated in our very own language- Sanskrit. Read more »