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The Indian television industry has come a long way from the age of family dramas like Hum Log and mythological epics like Ramayana, to serving its audiences with never-ending emotional dramas of Ekta Kapoor. Today the Indian television has entered a new phase which is called the ‘reality television.’ Reality television is a recent buzzword in Indian scenario but has captured the screens of large proportion of Indian households. Reality television is based on the concept of entertaining the viewers with unscripted content. Read more »
Attrition: The Truth behind the Figures
Article by Ankita Agarwal
on May 30, 2012
6 comments
Attrition is one of the most discussed issues in today’s corporate scenario. Whenever I come across any news related to attrition, the two facts that draw my immediate attention are that ‘attrition is bad’ and ‘attrition rate is on a hike and reached x%’. But somehow I always find both these facts partial and misleading. Attrition or employee turnover basically relates to the employees’ departure from the company due to resignation, retirement or death. Read more »
Modern Indian Writers in English: Are they stereotyped as Casteism writers?
Article by Priya Chetty
on March 6, 2012
4 comments
Literature in India has not remained same since its first stages of development in 3000 BC.
Indian literature since the Vedas and the Upanishads has produced more volumes of beautiful writings than any other part of the world. The history spoke of religion and epic, lyric and science, medicine and nature and of love and divinity. When seen in the broadest sense, the most beautiful proses and paras were articulated in our very own language- Sanskrit. Read more »
Why it is crucial to introduce new insurance products in rural India?
Article by Priya Chetty
on January 19, 2012
1 comment
In India, insurance has a deep-rooted history. It finds mention in the writings of Manu (Manusmruthi), Yaganavalkya (Dharmasastra) and Kautilya (Arthasastra). The writings talk in terms of pooling of resources that could be re-distributed in times of calamities such as fire, floods, epidemics and famine. This was probably a pre-cursor to modern day insurance. Read more »
Is brand marketing and promotions deteriorating?
Article by Abhinash Jena
on April 4, 2010
4 comments
Today we are surrounded with millions of products around us and receive not millions but thousands of messages about different products. So how are organizations able to create a space between their branded products and the no-name products (these are the products that you see for the first time on the shelf). Read more »
How to take the right decision at the time of confusion ?
Article by Abhinash Jena
on April 2, 2010
No comments
In the most unpredictable business conditions most managers have seen, it’s harder than ever to plan for three months out — never mind a year. Despite the chaos, there are well-established tools that can be used to navigate a murky business environment. Read more »
Marketing Lack Luster
Article by Priya Chetty
on June 8, 2009
No comments
Having a good advertising agency to execute your strategy could help a brand, especially the ones with no pocket-barriers. Read more »
Natural Disasters: Act of God or Man?
Natural disasters have always devastated human lives miserably. Be it an earthquake, hurricane, flood, tsunami or any other kind, the human life in the affected area reaches to a zero. Everything from the basic necessities of food, clothing and shelter to the luxuries are to be restored from a scratch. Read more »