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Owing to its large population size and growing disposable incomes, India offers a profitable investment opportunity to the marketers across the world. Today’s marketing is consumer-oriented and therefore the global marketers need to understand Indian consumers if they want to successfully harness this opportunity. Read more »
Articles related to branding
Importance of Celebrity endorsement in luxury brand management
Article by Abhinash Jena
on June 8, 2012
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Celebrity endorsement of luxury brands is hardly a new phenomenon but has been in practice for several centuries. Celebrities are highly valuable and necessary for brands especially in the luxury brand sector (Keegan, 2011). Read more »
Best and worst practices followed by luxury brand marketers
Article by Abhinash Jena
on May 24, 2012
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“Companies that fail to adapt to changes elsewhere in their industries value chains are often blindsided by competitors who react to those changes” (Jones, 2010, pp 47). Within the last decade luxury market has changed dramatically. Read more »
Advertising luxury brands
Article by Abhinash Jena
on May 21, 2012
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Luxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns (Fich, 2009). Advertising remains the guardian of the luxury brand and is often the central messenger of the audience brand relationship. Read more »
Asia: Today’s Biggest Luxury Market in the World
Article by Rajalakshmi Rahul
on April 8, 2012
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‘Luxury’ has now become a necessity among the Asian people. The days when the middle level income people started at expensive products and accessories are no more in existence. Read more »
Role of celebrity endorsement in luxury brand management
Article by Priya Chetty
on April 1, 2012
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An important practice for promoting luxury brand is the celebrity endorsements. It is very necessary because the celebrity endorsements are a big awareness of brand developing tool for new brands. This endorsement helps the brand marketers to re-position and position their occurring brands. Read more »
Celebrity endorsement in India
Article by Parul Goyal
on February 22, 2012
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In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Read more »
