![Email id: care[at]projectguru.in](http://pg.electromaniax.com/images/base/careid.jpg){kind=small}
“The new information technology… Internet and e-mail… have practically eliminated the Physical costs of communications.” Peter Drucker1 Read more »
Articles related to buzz marketing
Effectiveness of email marketing to business today
Article by Parul Goyal
on November 5, 2011
No comments
Blogs as a tool for SEO (Search Engine Optimisation)
Article by Abhinash Jena
on October 16, 2011
No comments
Blogs have gained increased prominence as a search engine optimisation (SEO) tool. However, not much of the mainstream media recognises this fact. Read more »
Internet and viral marketing
Article by Priya Chetty
on October 14, 2011
No comments
Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made new again by the Internet”. Similarly, Blanchard (2006) calls viral marketing “buzz marketing in its digital form”. Read more »
Customer Expectations from Complaints
Article by Priya Chetty
on October 30, 2010
No comments
Customers want justice and fairness in handling their complaints. They are looking for:
- Outcome Fairness
- Procedural Fairness
- Interactional Fairness Read more »
Service Marketing
Article by Priya Chetty
on October 30, 2010
No comments
Services are deeds, processes and performances. Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value in forms (such as convenience, amusement, timeliness, comfort or health) that are essentially intangible concerns of its first purchaser. Read more »
The Buzz about SEO
Article by Abhinash Jena
on March 8, 2010
2 comments
SEO stands for search engine optimization. Search engines were developed as a directory to all website addresses in the world. Today in this world when the internet has started shrinking ( Checkout the complete report by BBC) SEO is one of the most efficient emerging marketing tool. Read more »
The buzz marketing model
Article by Abhinash Jena
on February 23, 2010
7 comments
With continued research on Buzz Marketing now I aim for the constitution of a buzz marketing model, based on my empirical findings. Certain authors would call this an interpretative research; I try to let theories emerge from my research material. When taking a closer look at my research question I distilled four elements for the model: products, target groups, marketing goals and buzz marketing tools as mentioned in the paragraph above. Read more »
Why Small Businesses Create Blogs?
Article by Priya Chetty
on February 20, 2010
4 comments
Keeping in mind the regular blogger’s state of mind and the Small Business Bloggers’, fact can be seen that the blog was not primarily seen as a sales vehicle. Relationship building was the most common reason for blogging, with only two interviewees failing to mention this point. This result tends to confirm the view that blogs are an excellent tool for communicating with customers. Read more »
