Understanding celebrity endorsement
Celebrity endorsement of luxury brands is hardly a new phenomenon but has been in practice for several centuries.
branding, marketing and advertisingCelebrity endorsement of luxury brands is hardly a new phenomenon but has been in practice for several centuries.
branding, marketing and advertising“Companies that fail to adapt to changes elsewhere in their industries value chains are often blindsided by competitors who react to those changes”.
branding, marketing and advertisingLuxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns.
branding, marketing and advertisingThere are four keys to managing luxury brands successfully: design and communication management; product line management…
marketing and advertisingStrategic Human resource management is an approach that refers how the aims of the organization will be acquired through people…
human resource managementManagement is defined as the art of getting things done by others…
leadershipIn interpreting the globally competitive clothing industry specifically in the post regime of Multi Fiber Agreement Government has concentrating on 3 areas- modernization through technological up-gradation…
garment industry, imports & exports, industry overviewInternational trade barriers are slowly narrowing down and a new era of world trade is emerging global economy export and import trade will play a major role since interdependence…
imports & exports, industry overview