Different data collection methods and their credibility
Data collection in a research can be of two types, primary and secondary data. Data can be collected through either of the two or both the methods.
research methodologyAuthor: Abhinash Jena
Understanding research philosophy and research design
Research philosophy is the nature of approach considered for the project. It tests the reality quotient followed by validity, reliability and generality.
research design strategy, research paper writing, Scope of researchConsumer winning marketing strategies
Consumer purchase decision processes are made up of several steps which the buyer passes through while purchasing a particular product or service.
Importance of consumer behavior in a marketing strategy
Understanding consumer behavior is the initiation of the creation of an accurate marketing strategy. A product’s success/ failure is the evaluation of consumer responses to a particular marketing strategy.
marketing strategy, online shoppingUnderstanding consumer behavior and marketing strategy
Consumer behavior can be described as the study of who, where, when, how and why of consumers’ buying behavior. Loudon (2001) defines consumer behavior as “the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services.
digital marketing plan, marketing strategy, online shoppingSports marketing and its promotional programmes
Sports marketing and branding dates back to the 19th century with England’s Football Association. It was formed in November 1863 with a meeting between Eton, Rugby, Winchester, Westminster and Harrow to start their management of English football.
Research methodology and different research approaches
A research plan is crucial in understanding the aims and objectives of the study as it describes the proposed elements: how and what will be researched.
research design strategy, research paper writing, Scope of researchAn overview of different marketing strategies
Strategies are a ‘bridge that connects the firm’s internal environment with its external environment, leveraging its resources to adapt to changes.
marketing and advertising