Marketing strategy is a systematic methodology that focuses on the efficient use of resources of an organization to drive the attention of customers towards the products or services rendered by an organization.
marketing strategyThe most common element of modern definitions of marketing is customer satisfaction. Over the past few decades, researchers have incorporated customer satisfaction and other elements focused on the consumer as the heart of a marketing strategy.
marketing strategyBerkowitz (2010) agrees that the success of a marketing strategy depends on how well it is able to respond to the marketplace. Since marketing deals with the right execution of the strategy involving the product, price, place and promotion, the company needs to develop a suitable plan to meet the requirements.
marketing strategyThe meaning and importance of marketing has been expressed differently, albeit in similar context, by various researchers through history. Kotler and Keller (2006) state that the financial success of a product depends on its marketing ability.
marketing strategyForecasting the demand in tourism industry and maintaining a proper demand-supply balance is a major challenge. There is no doubt about tourism being an industry of economic, social and cultural importance for the world economy.
demand management, hospitality and tourism sector of indiaThese are few of the many questions that a lot of young entrepreneurs ask themselves today. It is not difficult today to start a new business but it is difficult to promote it and convert prospects into sales.
marketing and advertisingFDI or foreign direct investment is the investments brought into productions and economy of a country by people of another country. USA was the world’s largest recipient of FDI totaling $194 billion in 2010 after which in line was China with $185 billion in 2010 and India in 2010 was $44.8 billion (Greyhill Advisors)
industry overview, retail industryThesis writing is important for those who looking forward to a more secured future. Thesis is an idea that is gradually nurtured and developed to produce a globally acceptable proposal.