Why employee retention strategies fail?
Employee retention is a key issue in organizations today. It is hard to find skilled and competent employees and it is even harder to retain them.
employee retention, human resourceAuthor: Ankita Agarwal
The concept of customer loyalty
The increasing competition has forced every seller in the market to reconsider their views on customers.
customer satisfaction, marketing and advertising, marketing theoriesModels and theories of performance management system
Performance management is a continuous process of identifying, measuring and developing the performance of individuals and aligning performance with the strategic goals of the organization.
literature survey, theories of performance management systemEmployee Empowerment
The original 4P’s of marketing proposed by McCarthy including product, price, place and promotion which are together called the ‘marketing mix’ are now…
Colors and brands
Colors play an important role in human lives, both as marketers as well as consumers. Colors are expressive and carry meaning.
branding, marketing and advertisingConsumer vs. Customer
As layman the terms ‘consumer’ and ‘customer’ are mostly used interchangeably. Mostly people do not find any difference between the two.
What are the essence of change in business organizations ?
Change is the rule of nature. This is an immortal truth preached by God Krishna thousands of years ago. As Swami Chinmayananda in his explanation…
business, business studiesThe communication process
Communication is an essence of human life. Briefly communication can be defined as, “the act of transmitting and receiving information.
human resource management