Synergies in mergers and acquisitions
Synergies are a form of value addition created in M&A
activities. The value addition is a representation of the finances in the form of revenues and costs that these merged businesses can achieve.
Synergies are a form of value addition created in M&A
activities. The value addition is a representation of the finances in the form of revenues and costs that these merged businesses can achieve.
Maslow’s hierarchal need is known as a theoretical psychology concept which deals with five stages of the human need in a pyramid.
online shoppingQuantitative forecasting techniques refers to the approaches of forecasting used for examining the future trends by analysing the historical data.
logistics management, supply chain managementIn order to ensure long term growth potential, organizations have started forming cross country mergers and acquisitions (M&A).
mergers and acquisitionsThe buying process goes through a series of steps, leading to a purchase decision (Ordun and Ordun, 2015). The series of steps that lead to either of the two outcomes is very important for marketers to understand to avoid negative outcomes. To understand these steps, marketers should first assess consumer buying behaviour.
online shoppingSocial media marketing refers to the use of social media platforms for the purpose of sales promotion (Agrawal and Kaur, 2015; Duffett, 2017). This has completely changed the dynamics of the market by giving more power to the consumers.
online shoppingReverse logistics is often known as aftermarket logistics or aftermarket supply chain. It is described as the activities that are carried out to recapture the value after the product has been sold (Dekker, et al., 2013).
logistics management, retail industry, supply chain managementOnline shopping has grown exponentially over the past two decades due to technological advancements. This is leading to a change in consumer buying behaviour.
digital marketing plan, online shopping