Psychological theories of entrepreneurship
Psychological theories of entrepreneurship put emphasis on the emotional and mental aspects of the individuals that drive their entrepreneurial activities.
business strategy, entrepreneurshipPsychological theories of entrepreneurship put emphasis on the emotional and mental aspects of the individuals that drive their entrepreneurial activities.
business strategy, entrepreneurshipThe part “scope for further research” is essential in every academic study such as a thesis, dissertation or journal paper. The main purpose of this part is to make the readers aware of the findings emerging from the study, and shortcomings.
how to write, writing and reportingCulture is the basic determinant of consumer buying decisions. The role and status of an individual in a society also impacts consumer behaviour.
digital marketing plan, marketing strategy, online shoppingCustomer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.
crm, customer satisfaction, marketing strategy, supply chain managementSERVQUAL (Service Quality) model or service quality gap model is applied to explore the gaps and recognize different factors that result in a difference between expected services by consumers and the actual services being provided by the company.
market dynamics, online shoppingWhen it comes to online purchase, consumers prior to taking a buying decision evaluate the personal, economic and social risks associated with it.
marketing strategy, online shoppingDemand management is the supply chain management function that equates the capacity of the supply chain with customers’ requirements.
demand management, supply chain managementService quality is defined as the difference between perceived performance and perceived expectations of consumers It is a critical factor that influence online shopping decisions.
marketing strategy, online shopping