CSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
Loyalty programs as a marketing tactic in the hospitality industry
Investigating service characteristics that form the basis of consumer decision making is important for the hospitality industry.
Importance of corporate communication strategies in organizations
Corporate communication is defined as the process of exchanging information between two or more people in an organization, usually with the intent of influencing their behavior.
Review of different CSR models and their advantages
everal CSR models have been formulated over the years. The purpose of these models is to design and execute the CSR process and to enable its monitoring and control.
Understanding the importance of organisational justice
The concept of organisational justice was first postulated by Greenberg in the year 1987. The term refers to the employee’s perception regarding their organization’s behaviors, decisions, actions and how they impact the employee’s attitude and behavior.
Sociological theories of entrepreneurship
Sociological theories are different from other theories because they analyse entrepreneurial activities from the standpoint of social contexts and corresponding processes and effects.
Technical factors that affect building construction and a building collapse
This article discusses the key technical factors which affect the building construction quality that result in building collapse.
Business ethics in the construction industry
The conventional perspective of business ethics as per Kolb (2008) considers any business or decision as ethical if undertaken within the umbrella of morality and is within legal permissible arena.