The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.
marketing strategy, marketing theories, online shoppingCustomer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.
marketing strategy, online shoppingThis article focuses on the thematic analysis of interviews about personal characteristics affecting the online purchase decision of the Millennials and Generation Z in India.
online shopping, recommendation miningOne of the many tactics includes encouraging customers for impulse buying. This phenomenon can be better explained through Hawkins Stern’s impulse buying theory.
digital marketing plan, marketing strategy, marketing theories, online shopping, recommendation miningOver the years, many models of consumer behaviour have been proposed, particularly in the context of the online shopping environment. A few of these models are; Engel-Kollat Blackwell Model, Kim, Ferrin and Rao’s (2008) model, Yan and Dai’s (2009) model, and Fang’s (2012) model.
online shopping, recommendation miningMaslow’s hierarchal need is known as a theoretical psychology concept which deals with five stages of the human need in a pyramid.
online shoppingOnline shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.
online shoppingThe Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
digital marketing plan, marketing strategy, marketing theories, online shopping