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Get your projects done.
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  • Knowledge Tank
    • Modules
      • Data envelopment analysis or DEA
      • Analyse with STATA
      • Analyze qualitative data with Nvivo
      • Analyze quantitative data with SPSS
      • Proposing research methodology
      • Text data analysis with Hamlet II
      • Supervised learning
      • Mendeley to organise references
      • Comprehensive meta-analysis
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      • Epidemiology of healthcare
      • The volatility of the real estate industry
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      • Literature review
      • Data analysis
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    • Research analysis
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      • Qualitative
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      • Trend analysis
      • Data mining
      • Data modelling
    • Research paper
      • Literature survey
      • Research methodology
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      • Research proposal
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      • PowerPoint design
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Family life cycle stages in the marketing

By Ashni Walia and Priya Chetty on May 26, 2020 No Comments

The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.

 marketing strategy, marketing theories, online shopping

How loyalty programs play a major role to persuade consumer behavior?

By Priya Chetty on April 27, 2020 No Comments

Customer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.

 marketing strategy, online shopping

Impact of personal characteristics on online purchase decision

By Ashni Walia and Priya Chetty on October 15, 2019 No Comments

This article focuses on the thematic analysis of interviews about personal characteristics affecting the online purchase decision of the Millennials and Generation Z in India.

 online shopping, recommendation mining

Use of Hawkins Stern’s impulse buying theory (1962) in online shopping

By Ankita Agarwal and Priya Chetty on September 10, 2019 No Comments

One of the many tactics includes encouraging customers for impulse buying. This phenomenon can be better explained through Hawkins Stern’s impulse buying theory.

 digital marketing plan, marketing strategy, marketing theories, online shopping, recommendation mining

A review of models on buying decision-making process in online shopping

By Priya Chetty on September 3, 2019 No Comments

Over the years, many models of consumer behaviour have been proposed, particularly in the context of the online shopping environment. A few of these models are; Engel-Kollat Blackwell Model, Kim, Ferrin and Rao’s (2008) model, Yan and Dai’s (2009) model, and Fang’s (2012) model.

 online shopping, recommendation mining

Maslow’s hierarchy needs as a theory for online marketing

By Sayan Mitra and Priya Chetty on August 26, 2019 No Comments

Maslow’s hierarchal need is known as a theoretical psychology concept which deals with five stages of the human need in a pyramid.

 online shopping

Application of Marshallian economics as an online shopping strategy

By Apara Bhattacharya and Abhinash Jena on August 16, 2019 1 Comment

Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.

 online shopping

Use of Psychoanalytic theory and Pavlovian theory by online marketers

By Apara Bhattacharya and Avishek Majumder on August 14, 2019 No Comments

The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.

 digital marketing plan, marketing strategy, marketing theories, online shopping
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