Impact of demographic factors on online buying behaviour

By Jaideep Bhattacharjee and Priya Chetty on February 27, 2019 No Comments

Consumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]

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