Consumer purchase decision processes are made up of several steps which the buyer passes through while purchasing a particular product or service.
Consumer behavior can be described as the study of who, where, when, how and why of consumers’ buying behavior. Loudon (2001) defines consumer behavior as “the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services.consumer behaviour, marketing strategy
The most common element of modern definitions of marketing is customer satisfaction. Over the past few decades, researchers have incorporated customer satisfaction and other elements focused on the consumer as the heart of a marketing strategy.marketing strategy
Indian consumers are exposed to a large array of brands offering similar products. The competition among brands brings greater discounts and better sales promotion offers for the customers.
For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors.marketing and advertising
Advertisement helps consumers in making their purchasing decision. Over the years advertising strategies have gone through various changes.