Reverse logistics is a practice of physically moving materials that have already been received by a customer but they wish to return it (Harris & Martin 2014). The flow of reverse logistics involves planning, implementing and then controlling the flow of products and information from the place of final consumption to the point of origin in a simple and cost-effective manner (Harris & Martin 2014).
supply chain managementTraditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing.
marketing and advertising, supply chain managementThere was a time when markets were controlled solely by the demand-supply mechanism and the only humans who could influence the market were sellers (Panwar, 2001). Things have however changed over time.
marketing strategySainsbury was found by the husband and wife partnership of John James and Mary Ann Sainsbury in 1869.
case study, marketing and advertisingASDA was established in 1965 by a group of farmers from Yorkshire to offer an outlet for their farm products.
Logistics outsourcing is the process adapted for service quality improvement. The service providers of logistics…
logistics management, supply chain managementLogistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics…
industry analysisThere are several benefits that organizations could gain on availing the services offered by a logistic service provider. Deepen (2007, p 21) has identified that the major benefit of logistics is the reduction of costs that it offers to organizations.