Category: Marketing
Lean manufacturing, a spin-off of traditional six sigma, got its start at Toyota in Japan. In Lean Six Sigma manufacturing turning costs is reduced lead time…
case study“Companies that fail to adapt to changes elsewhere in their industries value chains are often blindsided by competitors who react to those changes”.
branding, marketing and advertisingLuxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns.
branding, marketing and advertisingAviation industry of industry have radically transmuted from being a highly regulated and poorly managed industry…
There are four keys to managing luxury brands successfully: design and communication management; product line management…
marketing and advertisingLogistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics…
industry analysisRecently, Kingfisher Airlines was all over the news but for the wrong reasons. It is on the verge of a collapse. However, this is an alarm for the worse which is yet to come.
aviation industry, business, industry analysisBill Smith, an engineer working at Motorola developed the tools and mathematics for Six Sigma
case study, marketing and advertising