Category: Marketing
The service sector has been mounting radically for more than fifty years, to the extent that in the developed world, more people make…
business strategyThe modern age is basically an age of information. Gone are the days where we relied on common mediums for this source but with the advent
In the Dairy sector, the local production is concentrated on the largest segments- Milk, Yoghurt and Laban. For these products, there is minimal reliance on imports as compared to other food products.
imports & exports, industry overview, middle eastThe increasing competition has forced every seller in the market to reconsider their views on customers.
customer satisfaction, marketing and advertising, marketing theoriesAccording to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”
branding, business studies, marketing and advertisingBusinesses operate in a competitive environment and face stiff completion from its rivals.
business, marketing and advertisingColors play an important role in human lives, both as marketers as well as consumers. Colors are expressive and carry meaning.
branding, marketing and advertisingFirst surfacing in the 1980’s; relationship marketing as a concept gained popularity in the 1990’s with more and more number of organisations adopting the term.