As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.
customer satisfaction, marketing and advertisingThere was a time when markets were controlled solely by the demand-supply mechanism and the only humans who could influence the market were sellers (Panwar, 2001). Things have however changed over time.
marketing strategyIn today’s market scenario, it won’t be wrong to say that ‘customers are the king.’ Customers control the markets today and therefore the companies are focusing on enhancing customer satisfaction by every possible means.
business strategy, crm, marketing and advertisingIndian consumers are exposed to a large array of brands offering similar products. The competition among brands brings greater discounts and better sales promotion offers for the customers.
Marketing of industrial goods, most commonly known as ‘Business-to-Business Marketing’ (B2B) refers to a buying-selling arrangement between two or more businesses.
business strategyThe Sony Group, a leading multinational and a world leader in electronics is one of the most prominent examples of social engagement.
case study‘Social Engagement’ is a new buzz in the field of marketing. Though the concept has existed for a long time, it has gained momentum only recently.
case studyFashion is a symbol of society and has continuously been influenced by historical, social, traditional, religious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011).
industry overview