Category: Marketing
Quality is an indispensable dimension that every organization must adhere to. Be it a product or service, all an end customer expects from a provider is quality.
case study, supply chain managementThough many authors relate the term ‘lean’ to a specific business process like manufacturing or logistics, lean is basically a philosophy which…
industry overviewSupply Chain Management (SCM) is a vital business function in today’s hyper-competitive corporate arena.
product distribution, supply chain managementMulti level marketing is distribution of goods to the final consumers by developing dealer networks. This is also known as ‘Network or Structure Marketing’.
marketing strategyApple Inc. is a multinational company having its origin in US, which manufactures and markets consumer electronics, computer software and personal computers.
case study, product distribution, supply chain managementThe producers have basically two options to distribute goods to the end-users. Either the distribution can take place directly from the producer or it can be done with the help of intermediaries.
product distribution, supply chain managementSainsbury was found by the husband and wife partnership of John James and Mary Ann Sainsbury in 1869.
case study, marketing and advertisingASDA was established in 1965 by a group of farmers from Yorkshire to offer an outlet for their farm products.