Category: Marketing
The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.
case studyBusiness Standard estimates the figures to rise further as Airtel has undertaken a massive re-branding campaign.
marketing and advertisingToday, many financial institutions like banks, asset management agencies, insurance companies, etc. are turning to CRM to reap the same…
business strategyCommunication is an essence of human life. Briefly communication can be defined as, “the act of transmitting and receiving information.
human resource managementIntegrated marketing communication is a way of looking the whole marketing process instead of focusing on individual parts of it.
brandingAdvertisement helps consumers in making their purchasing decision. Over the years advertising strategies have gone through various changes.
The American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas…
branding, business studies, marketing and advertisingOne of the intriguing aspects of pricing is that buyers are likely to use price as an indicator of both service costs and service quality…