Category: Marketing

Quality control measures

By on September 10, 2010 6 Comments

Quality as defined by ISO 9000:2000 is the degree to which a set of inherent characteristics fulfill certain requirements [Ross, 2005].

Marketing in practice

By Abhinash on February 23, 2010 No Comments

There are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centred around Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time looking for “Growth Opportunities” in their categories by identifying relevant insights (both mindsets and behaviours) on their target Consumers, Shoppers and retail partners.

 

Small business blogging

By Priya Chetty on February 16, 2010 No Comments

In the international market, according to a research conducted by Harris Interactive (HP, 2005), ten per cent of the small business owners polled had included weblogs in their marketing plans, suggesting that there could be a significant increase in small business blogging over the next few years.

The blogging phenomenon

By Priya Chetty on February 15, 2010 1 Comment

During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication.