Category: Social Marketing
This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.
digital marketing plan, literature survey, marketing strategy, online shoppingSocial media networks are known to be encumbered with a multitude of ramifications, both positive and negative, especially among Indian teenagers.
industry overview, literature survey, online shoppingSocial media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, literature survey, online shoppingUser-generated content is created through mediums such as sound recordings, video recordings, physical objects, graphic designs, computer codes.
marketing strategyTo identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodologyThis article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
buzz marketingSocial marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
buzz marketingSocial network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
marketing and advertising, online shopping