Social Engagement at Sony Corporation
The Sony Group, a leading multinational and a world leader in electronics is one of the most prominent examples of social engagement.
case studyThe Sony Group, a leading multinational and a world leader in electronics is one of the most prominent examples of social engagement.
case study‘Social Engagement’ is a new buzz in the field of marketing. Though the concept has existed for a long time, it has gained momentum only recently.
case studyThe changing economic and demographic profiles of human lives have posed newer threats to the HR managers in the organizations.
employee retention, human resource managementSales are not that easy nowadays as it used to be earlier. The markets are limited, the products are many, the competition is stiff and the customers are highly aware.
marketing strategyIn the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs…
literature survey, marketing strategyMarketing is a societal process by which individuals obtain what they want through creating and freely exchanging products and services of value with others.
marketing and advertisingHuman resources are indispensable to an organization’s success. In an era of globalization and increasing competition in the marketplace, the experts have proposed that human resources…
training & developmentRealizing the role of human resources in a firm’s well-being, the firms are investing heavily on development of their human resources by way of training initiatives, but they are still facing problems.
training & development