Importance of research approach in a research

Research approach is a plan and procedure that consists of the steps of broad assumptions to detailed method of data collection, analysis and interpretation. It is therefore, based on the nature of the research problem being addressed. Research approach is essentially divided into two categories:

  1. approach of data collection and
  2. approach of data analysis or reasoning.
Research approach and its components
Components of Research Approach

Types of research approach for data collection

Positions him- or herself

Collects participant meanings

Focuses on a single concept or phenomenon

Brings personal values into the study

Studies the context or setting of participants

Validates the accuracy of findings

Makes interpretations of the data

Creates an agenda for change or reform

Collaborates with the participants

Tests or verifies theories or explanations

Identifies variables to study

Relates variables in questions or hypotheses

Uses standards of validity and reliability

Observes and measures information numerically

Uses unbiased approaches

Employs statistical procedures

Collects both quantitative and qualitative data

Develops a rationale for mixing

Integrates the data at different stages of inquiry

Presents visual pictures of the procedures in the study

Employs the practices of both qualitative and quantitative research

Tend to or Typically  Qualitative Approaches Quantitative Approaches Mixed Methods Approaches
Use these philosophical assumptions

Employ these strategies of inquiry

Constructivist/ transformative knowledge claims

Phenomenology, grounded theory, ethnography, case study, and narrative

Post-positivist knowledge claims

Surveys and experiments

Pragmatic knowledge claims

Sequential, concurrent, and transformative

Employ these methods Open-ended questions, emerging approaches, text or image data Closed-ended questions, predetermined approaches, numeric data Both open- and closed-ended questions, both emerging and predetermined approaches, and both quantitative and qualitative data and analysis Use these practices of research as the researcher

Source: Creswell (2013), Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Sage Publications

Research approach for data analysis

Approaches to data analysis is of two types:

  1. inductive and
  2. deductive approach.

Qualitative data requires an inductive approach of analysis. On the other hand quantitative data uses deductive approach. In mixed type of data, both inductive and deductive approaches of analysis are  utilised. However, there should be some consistency between methods, methodology and analysis. This is important in order to demonstrate logic. Thus, in order to make the research credible to the reader the research should lead towards the research findings.

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Qualitative research

It places great emphasis on the methods used to collect or generate data. However, it places less emphasis on the analytical techniques to interpretation of data. Furthermore Inductive approach primarily uses detailed reading of secondary data to derive concepts, themes, and models. Therefore, it is widely used for analysing qualitative data. This begins from selection of the area of study and builds a theory. The inductive approach includes:

    • Combination of varied secondary data in a brief summary.
    • Creation of clear links between the objectives of the research and the results from the raw data . Also make those links clear to others and how those links will fulfill the research objective.
    • Developing a theory based on the experiences and processes revealed by the text data (Jebreen 2012).

Choosing an inductive approach through thematic analysis (a ‘data driven’ approach) for the study determines that the objective of the study is to obtain an understanding of a phenomenon. It does not focus on testing hypothesis.

Thematic analysis can either realistically present experiences, meaning and the reality of participants. This can also be used to examine the effects of those experiences, events and realities operating within society.

Quantitative research

Quantitative research often translates into the use of statistical analysis to make the connection between what is known and what can be learned by research. Consequently, analysing data with quantitative strategies requires an understanding of the relationships among variables by either descriptive or inferential statistics. Descriptive statistics helps to draw inferences about populations and to estimate the parameters (Trochim 2000).

Inferential statistics are based on the descriptive statistics and the assumptions that generalise the population from a selected sample (Trochim 2000). Quantitative data requires statistical analysis to test hypotheses. Deductive approach is popularly used as it enables the research to reason from generic to specific. In addition deduction from general perspectives leads the researcher to develop a theoretical framework (hypothesis) and test it thereby concluding a specific conclusion. The deductive approach of analysis or reasoning consists of­ the following steps:

  • Exploration of theories.
  • Development of theoretical framework or hypotheses.
  • Observation through statistical testing of hypotheses.
  • Confirmation of a specific conclusion drawn logically from premises (Soiferman 2010).

However, it appears that choosing one research approach over another severely limits the scope of the  study. As Creswell & Clark (2011) observed, one approach alone cannot answer all the questions that might emerge in the course of researching a topic. In order to facilitate a more comprehensive study, researchers should have access to all available research tools. The dichotomy therefore should be reconsidered and researchers should become proficient in both type of approaches. While selecting the research approach aim and research problem should be taken into consideration.

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  • Creswell, J.W., 2013. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, SAGE Publications.
  • Creswell, J.W. & Clark, V.L.P., 2011. Designing and Conducting Mixed Methods Research, SAGE Publications. Available at: [Accessed May 20, 2015].
  • Jebreen, I., 2012. Using Inductive Approach as Research Strategy in Requirements Engineering. International Journal of Computer and Information Technology, 01(02), pp.162–173.
  • Soiferman, K.L., 2010. Compare and Contract Inductive and Deductive Research Approaches. University of Manitoba.
  • Trochim, W.M.K., 2000. Introduction to Validity. Social Research Methods 2nd ed., Cincinnati, Ohio: Atomic Dog Publishing
Understanding research philosophyChoosing an appropriate research philosophy

Priya Chetty

Partner at Project Guru
Priya is a master in business administration with majors in marketing and finance. She is fluent with data modelling, time series analysis, various regression models, forecasting and interpretation of the data. She has assisted data scientists, corporates, scholars in the field of finance, banking, economics and marketing.

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