In order to implement a new CRM strategy, a business should first be capable to identify the outcomes of its business operations from the new strategy.
Psychological theories of entrepreneurship put emphasis on the emotional and mental aspects of the individuals that drive their entrepreneurial activities.
A business that should implement operational CRM should not implement analytical CRM or strategic CRM. Many businesses lack the knowledge of identifying the required type of CRM for implementation.
The worldwide competition, deregulation and rapid technology changes are bringing focus on quality awareness. The management strives to achieve total quality management by mobilising the whole organisation to adhere to quality continuously economically.