Tag: online shopping
Understanding consumer behavior is the initiation of the creation of an accurate marketing strategy. A product’s success/ failure is the evaluation of consumer responses to a particular marketing strategy.
marketing strategy, online shoppingConsumer behavior can be described as the study of who, where, when, how and why of consumers’ buying behavior. Loudon (2001) defines consumer behavior as “the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services.
digital marketing plan, marketing strategy, online shoppingThe major underlying reasons behind the success of electronic retailing is that the technology convergence that offers better experience to consumers enabling them to shop products…
online shopping, retail industryToday, educated online shoppers do not find it worthwhile to hop back to shopping at the malls. The big players in the online retail scene…
marketing and advertising, online shopping