Tag: online shopping
Literature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing.
customer satisfaction, online shoppingBrand loyalty highlights the extent to which customers are devoted to the products or services of a company and also explains their tendency of selecting a brand over others.
branding, marketing strategy, online shoppingSeveral factors like product, price, packaging and celebrity endorsements influence the consumer decision making along with the ever-changing consumer needs.
marketing strategy, online shoppingAs the history of celebrity endorsements goes, celebrities have been found to have played different roles for the purpose of brand advertising.
online shoppingThis article discusses thematic analysis to establish the impact of website characteristics.
online shopping, qualitative analysisThe aim of this article is to determine the impact of product characteristics on the online shopping behaviour of generation Z and millennials. The conceptual framework framed through literature review identified four main factors affecting online shopping decisions.
online shoppingThis article focuses on the thematic analysis of interviews about personal characteristics affecting the online purchase decision of the Millennials and Generation Z in India.
online shopping, recommendation miningTo identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodology