The online purchase decision is highly influenced by internal and external factors (Zhang et al., 2013). Internal factors reflect one’s personal traits and experiences which impact their decision-making approach towards online buying and even leads to impulsive buying. On the other hand, external factors are more controlled by the nature of the products or services, […]
digital marketing plan, marketing strategy, online shoppingIt creates an impetus to understand consumer behaviour towards online shopping for sustaining online businesses and increasing the chances of profit and success in the long run (Elkhani and Bakri, 2012).
digital marketing plan, marketing strategy, online shoppingOnline shopping has showcased tremendous potential and can be even thought of replacing the conventional in-store shopping completely. This has been made possible through the phenomenal breakthroughs in information and communication technologies.
marketing strategy, online shoppingUttar Pradesh is the largest state in India, in terms of population. According to the latest census data, the total population of the state is 199.8 million. The population growth rate of the state is around 2.5 % as per the latest census data which was lower than the growth rate of more than 25 % in 2001 (Census 2011, 2015).
business plan, e-payment industry, industry analysis, online shoppingPaytm a digital payment platform was launched in 2010 by One97 communication. It allows to transfer money into its integrated wallet by debit card, credit card and net banking. This wallet can be further used to make payments for recharge, bill payments and shopping (Unicorn 2016).
business plan, case study, e-payment industry, literature survey, online shoppingSupply chain management and logistics are the crucial part of the business processes. It is the logistics and the supply chain management that manages the distribution, storage, transportation and packaging as well as delivery of the items. Big data plays an important role in managing the logistics and supply chain management (Ghosh 2015). This article […]
Need of Big data in the Indian banking sector, online shopping, situational mappingUse of mobile application to search for and purchase products from online stores is one of the rapidly proliferating segments of the e-commerce technology.
marketing strategy, online shoppingSocial network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
marketing and advertising, online shopping