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Managing product returns is probably one of the most complex organizational tasks; not only because it involves complete re-processing of the sales transaction, but also because their are huge costs involved in terms of money, time and customer dissatisfaction. Read more »
Category: Business Administration
Controlling product returns
Article by Ankita Agarwal
on March 21, 2013
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Though the traditional approach of discouraging product returns is no more effective in present market scenario; very high rates of product returns aren’t healthy too. A very high rate of product returns is definitely a signal of something wrong in the organization; either within the organization, or at the suppliers’ or the customers’ end. Read more »
Importance of marketing the innovation
Article by Ankita Agarwal
on March 12, 2013
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Globalization and technological advancement have enhanced the awareness levels of modern consumers and the growing competition among businesses have resulted in a shift of power from the hands of marketers to that of the consumers (Panwar, 2001). Read more »
Transition from closed innovation to open innovation
Article by Ankita Agarwal
on March 7, 2013
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Peter Drucker, the legendary management consultant stressed upon the need for innovation and established that a business enterprise has only two basic functions; marketing and innovation (Drucker, n.d. cited in Swaim, 2010). Read more »
Basics of a successful innovation
Article by Ankita Agarwal
on February 28, 2013
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In the context of present business environments, it is often said that change is the only constant today. The markets are so volatile that what may be of relevance today may turn out to be a total waste in the immediate future (Reuvid, 2005). Read more »
A contemporary approach to new product development
Article by Ankita Agarwal
on February 6, 2013
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New product development is an integral part of all businesses today. The markets are dynamic, competition is fierce and the consumers are highly aware; all these factors compel businesses to keep offering something new and more advanced to their target markets. But New Product Development (NPD) is not that easy. There are high costs and risks to failure involved in NPD. Read more »
Corporate restructuring at Hewlett-Packard
Article by Ankita Agarwal
on February 2, 2013
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Hewlett-Packard Company, commonly known as HP is an American MNC (multi-national company) and among the world’s leading manufacturer of computers. The company caters to both the business as well as final consumers with its wide range of laptops, personal computers, printers, monitors, electronics, and computer accessories. Read more »
CEO succession planning
Article by Ankita Agarwal
on January 23, 2013
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Rising global attrition rate of CEOs has put a pressure on the firms to think about this issue on a priority basis. According to a recent study conducted by Booz & Company, the CEO turnover currently stands at 14.2% globally which is 2.6% higher than that existed in 2010. Read more »
