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There are four keys to managing luxury brands successfully: design and communication management; product line management; customer service management and channel management (Swystun , 2007). Read more »
Category: Branding
Asia: Today’s Biggest Luxury Market in the World
Article by Rajalakshmi Rahul
on April 8, 2012
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‘Luxury’ has now become a necessity among the Asian people. The days when the middle level income people started at expensive products and accessories are no more in existence. Read more »
Role of celebrity endorsement in luxury brand management
Article by Priya Chetty
on April 1, 2012
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An important practice for promoting luxury brand is the celebrity endorsements. It is very necessary because the celebrity endorsements are a big awareness of brand developing tool for new brands. This endorsement helps the brand marketers to re-position and position their occurring brands. Read more »
Celebrity endorsement in India
Article by Parul Goyal
on February 22, 2012
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In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Read more »
Brand harvesting
Article by Ankita Agarwal
on January 16, 2012
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Like human beings even brands are mortal. Every brand’s life comes to an end. But this does not happen in a single day. Brands go through a life cycle experiencing different phases. Read more »
Brands and logos
Article by Shruti Datt
on January 4, 2012
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Logo could be defined as a “Symbol or small design adopted by an organization to identify its product.” Since logo acts as an identity tag for any brand it is very important that research is done before designing a logo. First impression about the company is build with the logo and the tagline. Read more »
Emporio Armani Watches
Article by Ajay Janardhanan
on December 9, 2011
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Emporio Armani has been a trend setter and has scaled new heights in the field of watches with its exemplary technical details and priceless designs. Read more »
Effectiveness of email marketing to business today
Article by Parul Goyal
on November 5, 2011
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“The new information technology… Internet and e-mail… have practically eliminated the Physical costs of communications.” Peter Drucker1 Read more »
