In order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.
online shopping, qualitative analysis, research methodologyBefore studying the application of conceptual framework, we need to first define it. It can be defined as a ‘visual’ presentation of key variables, factors or concepts and their relationship among each other which have been or have to be studied in the research either graphically or in some other narrative form (Miles and Huberman, 1994).
research design, research methodologyMany would not know that the lack of a well-defined theoretical framework can be an important reason for the failure of research. A research study aims to explore the unexplored or under-explored aspects of a subject.
writing and reportingIn order to successfully complete a project and achieve the project goals, risk management requires to be centrally focused upon by project managers.
banking and finance sectorThe aim of this article is to determine the impact of product characteristics on the online shopping behaviour of generation Z and millennials. The conceptual framework framed through literature review identified four main factors affecting online shopping decisions.
online shoppingMultidisciplinary research work draws on knowledge and methodologies from multiple academic disciplines. Multidisciplinary research opens new gates to opportunities to explore the intersection of diverse fields and contribute to innovative knowledge. In the case of multidisciplinary research, innovating solutions for real-world problems are a major driving factor. Researchers gain insights into methodologies, tools, and theories […]
academic writing, dissertation, methodology, milestone-44, module-15, multidisciplinary research, research design, thesisMultidisciplinary research or course is one that integrates two or more areas of specialisation. Such courses were rare before, but have picked up pace in recent years.
module-15, multidisciplinary research, research paper writingAny research paper like a thesis or dissertation requires relevant variables to be defined correctly. Variables are simply factors that represent properties, qualities, or characteristics of a person, thing, or concept.
literature review