Reverse logistics is often known as aftermarket logistics or aftermarket supply chain. It is described as the activities that are carried out to recapture the value after the product has been sold (Dekker, et al., 2013).
logistics management, retail industry, supply chain management
Generation Z is the newest generation and comprises of people between the age bracket 4 to 24 years. Whereas millennial generation comprises of those who are between 23 to 38 years of age.
Logistic operations are elaborated as the part of the supply chain management which emphasis on the management of goods. Logistics is defined as the process of maintenance and movement of products from in and out of the firm whereas supply chain management comprises of the management and activities related to procurement and sourcing of materials.
logistics management, supply chain management
Financial products or financial instruments act as investments and securities developed to facilitate sellers and buyers with financial gains.
Psychological theories of entrepreneurship put emphasis on the emotional and mental aspects of the individuals that drive their entrepreneurial activities.
business strategy, entrepreneurship
Culture is the basic determinant of consumer buying decisions. The role and status of an individual in a society also impacts consumer behaviour.
digital marketing plan, marketing strategy, online shopping
SERVQUAL (Service Quality) model or service quality gap model is applied to explore the gaps and recognize different factors that result in a difference between expected services by consumers and the actual services being provided by the company.
market dynamics, online shopping
When it comes to online purchase, consumers prior to taking a buying decision evaluate the personal, economic and social risks associated with it.
marketing strategy, online shopping