A search for “reputation management” will yield over 77 million results on Google, fairly enough to grasp knowledge on the subject. The term refers to management of a company’s good image in the market. A favorable reputation means brand loyalty and new customers, leading to increased sales and revenues.
In my previous article (Read: Concept of cross-platform campaign), I discussed the meaning, emergence, and use of cross-platform marketing today. While companies contemplate seeking external help for devising their cross-platform campaign, it is imperative to understand the benefits offered and what sets it apart from other forms of advertising.
In today’s Digital Age electronic devices like mobile phones, laptops and computers, and tablet PCs are fast becoming an important medium for exchange of information and trade.
CIL was formed in the year 1975 by the Congress government headed by Indira Gandhi as a solution to the severely crippled coal industry. The Indian coal industry until 1975 was plagued with a number of issues like low productivity, lack of strategic planning, lack of funds, low-grade technology and lack of regulation.
Medical tourism is a recent buzzword in the market combining the two of the fastest growing industries in the world; healthcare and tourism. Medical tourism is not a new concept however as this practice of traveling…
The major underlying reasons behind the success of electronic retailing is that the technology convergence that offers better experience to consumers enabling them to shop products…