Category: Branding

Advantages of product brand image

By Abhinash Jena on December 19, 2013 No Comments

In face of the intense competition between numerous companies offering the same product, it is becoming increasingly difficult for companies to create a brand image that stands out its rivals in the minds of the customers.


Concept of online reputation management

By Priya Chetty on October 3, 2013 No Comments

A search for “reputation management” will yield over 77 million results on Google, fairly enough to grasp knowledge on the subject. The term refers to management of a company’s good image in the market. A favorable reputation means brand loyalty and new customers, leading to increased sales and revenues.


Luxury brand market in India

By Rajalakshmi Rahul on October 31, 2012 1 Comment

Fashion is a symbol of society and has continuously been influenced by historical, social, traditional, religious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011).