Category: Branding

Concept of online reputation management

By Priya Chetty on October 3, 2013 No Comments

A search for “reputation management” will yield over 77 million results on Google, fairly enough to grasp knowledge on the subject. The term refers to management of a company’s good image in the market. A favorable reputation means brand loyalty and new customers, leading to increased sales and revenues.


Luxury brand market in India

By Rajalakshmi Rahul on October 31, 2012 1 Comment

Fashion is a symbol of society and has continuously been influenced by historical, social, traditional, religious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011).