Category: Branding

Advantages of product brand image

By Abhinash on December 19, 2013 No Comments

In face of the intense competition between numerous companies offering the same product, it is becoming increasingly difficult for companies to create a brand image that stands out its rivals in the minds of the customers.


Luxury brand market in India

By on October 31, 2012 1 Comment

Fashion is a symbol of society and has continuously been influenced by historical, social, traditional, religious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011).