Category: Marketing
Reverse logistics is a practice of physically moving materials that have already been received by a customer but they wish to return it (Harris & Martin 2014). The flow of reverse logistics involves planning, implementing and then controlling the flow of products and information from the place of final consumption to the point of origin in a simple and cost-effective manner (Harris & Martin 2014).
supply chain managementThe year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
buzz marketingThis article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
buzz marketingSocial marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
buzz marketingDunkin Donuts brand is owned by Dunkin Brands Group which is a well known pioneering brand of quick service restaurants. It has more than 18000 points of distribution in the world with presence in more than 60 countries (Dunkin Donuts, 2014).
case studyMcDonald’s failure in Bolivia as believed by marketing analysts across the world, was natural. Though it sounds unbelievable and surprising for many across the globe.
case studyThe snack food market has developed a lot recently in comparison to the period before 2005. According to the research conducted by the IBIS World on the snack food production, it was found that the total revenue generated by the companies under this category is $35bn (IBIS world, 2013).
business strategyPrice sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.
marketing strategy