Category: Marketing
The aim of this article is to explore different online consumer behaviour theory. Internet has become a key platform to create a globally interconnected network of business.
digital marketing plan, online shoppingThe online purchase decision is highly influenced by internal and external factors (Zhang et al., 2013). Internal factors reflect one’s personal traits and experiences which impact their decision-making approach towards online buying and even leads to impulsive buying. On the other hand, external factors are more controlled by the nature of the products or services, […]
digital marketing plan, marketing strategy, online shoppingAllergic asthma is the most common type of condition and the most prevalent globally. However, there are various advanced treatment methods that are now available globally.
allergy drug market, ayush, healthInventory management in supply chain management is a function to efficiently manage stocks. Inventory management remains challenged by sudden excessive customer demands.
supply chain managementThe sole role of a regulatory and legal cluster involves the development and execution of strategies to ensure effective drug development by the team and meet global guidelines.
allergy drug market, pharmaceutical industryThe AYUSH treatment market in India has caught up speed with respect to sales of commercial products, popularity and research capabilities.
allergy drug market, ayushThe pharmaceutical drug market is all about production, development and manufacturing of drugs and medicinal compounds (Khanna, 2012). Medicinal compounds, on the other hand, include all active chemical or organic products with capabilities of eradication and control of diseases.
allergy drug market, pharmaceutical industrySupply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers (Christopher, 2016). The network of interconnected businesses comprises of the following SCM building blocks.
supply chain management