Category: Marketing
Paytm a digital payment platform was launched in 2010 by One97 communication. It allows to transfer money into its integrated wallet by debit card, credit card and net banking. This wallet can be further used to make payments for recharge, bill payments and shopping (Unicorn 2016).
business plan, case study, e-payment industry, literature survey, online shoppingNear field communication (NFC) is a short range contactless radio frequency technology which allow easy, secure and fast communication between the two electronic devices.
e-payment industry, technologyThis study is aimed to examine the existing digital payment system and Indian banking and opportunity for Near Field Communication (NFC) POS machines market in Uttar Pradesh, India. On the basis of the market research it can be said the digital payment system in India is in its initial phase and is picking up pace.
banking and finance sector, e-payment industryAllergic diseases are a major health problem across the world. The global prevalence of allergic diseases has increased tremendously affecting 10-30% of the global population (Ring 2012). Apart from health problems, allergic diseases are also a major socio-economic burden of a country.
allergy drug marketA hypersensitivity disorder in which human body’s immune system generates specific response against a substance which is otherwise harmless is termed as allergy (Pawankar 2014). This abnormal reaction can be triggered from environment allergens or aero-allergens, food allergens, insects or drugs.
allergy drug marketThe worldwide competition, deregulation and rapid technology changes are bringing focus on quality awareness. The management strives to achieve total quality management by mobilising the whole organisation to adhere to quality continuously economically.
business strategy, case studyUse of mobile application to search for and purchase products from online stores is one of the rapidly proliferating segments of the e-commerce technology.
marketing strategy, online shoppingOrganizational strategies are the plans built for the achievement of long term objectives of a company (Johnson n.d.) and this applies to 5 starred hotels too.
hospitality and tourism sector of india, marketing strategy