Archives
Case studies involve the examination of a person, place, events or any phenomena in order to extrapolate the key themes. The results help the researcher to predict future trends and illuminate previously hidden issues that can be applied in practice.
how to writeTo identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodologyInterview questions are generally designed differently depending on the need of being addressed and the information required.
developing questionnaire, qualitative analysis, research methodologyQualitative data can be analysed both manually and through Computer Assisted Qualitative Data Analysis Software (CAQDAS). But, given the vastness of data and systematic & rigorous preparation needed, the latter is overpowering the former.
nvivo introduction, nvivo moduleNvivo is a computer assisted qualitative data analysis software (CAQDAS) used for organizing and analyzing unstructured data set.
nvivo introduction, nvivo moduleQuantitative research main purpose is the quantification of the data. It allows generalisations of the results by measuring the views and responses of the sample population. Every research methodology consists two broad phases namely planning and execution (Younus 2014).
module-54, research limitations, research methodologyMeasurement is a replicable and systematic process through which an object or instrument is quantified or classified as in the field of social science that deals with quantification of behaviour. In this case determining validity of the measuring instrument (questionnaire) holds utmost importance (Drost 2011).
module-54, research methodology, research validityFactor analysis is used to find factors among observed variables. In other words, if your data contains many variables, you can use factor analysis to reduce the number of variables.
analyse with SPSS, analysing with amos, data analysis and conclusion, spss procedure