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A literature review comprises of critical analysis and study of existing and relevant literature sources conducted by other researchers.
literature reviewStructural equation modelling (SEM) is a century-old statistical method that witnessed progression over time. Initially, the model focused only on path analysis. However, with the growth in usage of SEM in social science, the factor analysis technique was integrated into it. Presently SEM is a powerful multivariate technique applicable in scientific investigations to evaluate and test the multivariate casual relationships. The challenge today is that research problems are of different kinds and there are multiple models. Therefore, it is essential to understand the basics before applying structural equation modelling in research.
sem introduction, SEM moduleThesis objectives and research questions are an integral part of thesis research. Although these two terms seem similar, they are not but are correlated.
how to write, research paper writing, thesis writingSocial media addiction has been associated with a host of mental problems. There is also a strong correlation between an increase in depression and the use of social media.
healthNumerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.
literature survey, online shoppingSometimes Cronbach’s alpha value is negative, i.e. below 0. This article explains how to handle negative Cronbach’s alpha value so that it is turned acceptable.
data testing with spss, empirical analysis with econometrics, module-54, research methodology, research samplingA thesis should have at least 5 chapters depending upon its scope. This is known as the thesis chapterisation scheme.
research paper writing, types of researchIn order to analyze the customer lifecycle in a business, it is important to measure key performance indicators (KPIs).
crm, customer satisfaction, online shopping, supply chain management