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By Ashni walia & Priya Chetty on October 4, 2019 1 Comment

Qualitative data mining plays a crucial role in most of the fields of study such as business, social sciences, and humanities.

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By Avishek Majumder & Sayan Mitra on August 6, 2019 1 Comment

Demand forecasting is defined as an approach used for analyzing future demand in comparison to the previous ones. The purpose of demand forecasting is to apply future planning and decision in the domain of finance, logistics, operation and sales.

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Customer portfolio is a list segmented into the various groups of customer that a business should build relationships with. It is basically a tool that helps to keep track of customer activities and generate relationships with them.

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By Avishek Majumder & Priya Chetty on April 2, 2019 3 Comments

‘Limitations or shortcomings of the study’ is the last stage of a thesis. After the study is completed, as a researcher, you may have identified shortcomings.

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By Avishek Majumder & Abhinash Jena on March 22, 2019 No Comments

The pharmaceutical drug market comprises of expenditures, value generation, sales, production capabilities, and availability. However, the drug market is mainly determined by the sales or the production rate of the companies.

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By Jaideep Bhattacharjee & Priya Chetty on February 27, 2019 No Comments

Consumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]

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By Jaideep Bhattacharjee & Priya Chetty on February 26, 2019 No Comments

Personal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.

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By Priya Chetty on February 25, 2019 1 Comment

Performance appraisal system is the process of evaluating the performance of an employee (Schermerhorn, Hunt, & Osborn, 2002). The information gathered from such evaluation is shared with employees.