Tag: marketing strategy

Components of a marketing strategy

By Abhinash on November 13, 2013 No Comments

Berkowitz (2010) agrees that the success of a marketing strategy depends on how well it is able to respond to the marketplace. Since marketing deals with the right execution of the strategy involving the product, price, place and promotion, the company needs to develop a suitable plan to meet the requirements.


Role and importance of CSR in marketing

By on October 1, 2013 2 Comments

Companies have realized the relevance of CSR in marketing for their short and long-term objectives and are developing stronger marketing strategies around sustainability agendas for beating the competition and safeguarding market position (D’Amato, Henderson and Florence, 2009).