Maslow’s hierarchy of needs focuses on the basic requirement and demand for the individuals utilized by the marketers to identify the customer buying pattern (Yan, et al., 2016).
The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
A generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.
Digital product presentation requires interactive ways that allow buyers to have a real-time experience of the products. This leads to the need for innovative marketing strategies.
Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.
Service quality is defined as the difference between perceived performance and perceived expectations of consumers It is a critical factor that influence online shopping decisions.