Tag: marketing strategy
Maslow’s hierarchy of needs focuses on the basic requirement and demand for the individuals utilized by the marketers to identify the customer buying pattern (Yan, et al., 2016).
digital marketing plan, marketing strategy, marketing theories, online shoppingThe Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
digital marketing plan, marketing strategy, marketing theories, online shoppingA generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.
marketing strategy, online shoppingDigital product presentation requires interactive ways that allow buyers to have a real-time experience of the products. This leads to the need for innovative marketing strategies.
marketing strategy, online shoppingCulture is the basic determinant of consumer buying decisions. The role and status of an individual in a society also impacts consumer behaviour.
digital marketing plan, marketing strategy, online shoppingCustomer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.
crm, customer satisfaction, marketing strategy, supply chain managementWhen it comes to online purchase, consumers prior to taking a buying decision evaluate the personal, economic and social risks associated with it.
marketing strategy, online shoppingService quality is defined as the difference between perceived performance and perceived expectations of consumers It is a critical factor that influence online shopping decisions.
marketing strategy, online shopping