Tag: marketing strategy
Consumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]
digital marketing plan, marketing strategy, online shoppingPersonal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.
marketing strategy, online shopping, segmentationThe online purchase decision is highly influenced by internal and external factors (Zhang et al., 2013). Internal factors reflect one’s personal traits and experiences which impact their decision-making approach towards online buying and even leads to impulsive buying. On the other hand, external factors are more controlled by the nature of the products or services, […]
digital marketing plan, marketing strategy, online shoppingIt creates an impetus to understand consumer behaviour towards online shopping for sustaining online businesses and increasing the chances of profit and success in the long run (Elkhani and Bakri, 2012).
digital marketing plan, marketing strategy, online shoppingOnline shopping has showcased tremendous potential and can be even thought of replacing the conventional in-store shopping completely. This has been made possible through the phenomenal breakthroughs in information and communication technologies.
marketing strategy, online shoppingUse of mobile application to search for and purchase products from online stores is one of the rapidly proliferating segments of the e-commerce technology.
marketing strategy, online shoppingOrganizational strategies are the plans built for the achievement of long term objectives of a company (Johnson n.d.) and this applies to 5 starred hotels too.
hospitality and tourism sector of india, marketing strategyPrice sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.
marketing strategy