Consumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]
The online purchase decision is highly influenced by internal and external factors (Zhang et al., 2013). Internal factors reflect one’s personal traits and experiences which impact their decision-making approach towards online buying and even leads to impulsive buying. On the other hand, external factors are more controlled by the nature of the products or services, […]
It creates an impetus to understand consumer behaviour towards online shopping for sustaining online businesses and increasing the chances of profit and success in the long run (Elkhani and Bakri, 2012).
Online shopping has showcased tremendous potential and can be even thought of replacing the conventional in-store shopping completely. This has been made possible through the phenomenal breakthroughs in information and communication technologies.
Use of mobile application to search for and purchase products from online stores is one of the rapidly proliferating segments of the e-commerce technology.
Organizational strategies are the plans built for the achievement of long term objectives of a company (Johnson n.d.) and this applies to 5 starred hotels too.
Celebrity endorsements have been a common advertising tool for decades now. Products varying from cosmetics to automobiles is endorsed by celebrities. The endorsements done by celebrities often lead to an increase in sales of the product.