Concept of cross platform campaign
In today’s Digital Age electronic devices like mobile phones, laptops and computers, and tablet PCs are fast becoming an important medium for exchange of information and trade.
marketing strategyIn today’s Digital Age electronic devices like mobile phones, laptops and computers, and tablet PCs are fast becoming an important medium for exchange of information and trade.
marketing strategyGlobalization and technological advancement have enhanced the awareness levels of modern consumers and the growing competition among businesses have resulted in a shift of power from the hands of marketers to that of the consumers (Panwar, 2001).
marketing and advertising, marketing strategyThere was a time when markets were controlled solely by the demand-supply mechanism and the only humans who could influence the market were sellers (Panwar, 2001). Things have however changed over time.
marketing strategySales are not that easy nowadays as it used to be earlier. The markets are limited, the products are many, the competition is stiff and the customers are highly aware.
marketing strategyIn the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs…
literature survey, marketing strategyStrategic marketing management helps organizations to organize their marketing activities to align with the organizations’ business goals.
marketing strategyStrategic Marketing Management is an approach that integrates the marketing operation of an organization…
marketing strategyMarket sensing, according to Piercy F N (2008) is defined as the set of processes that help the management…
marketing strategy