Tag: marketing strategy

By Priya Chetty on April 25, 2012 No Comments

Strategic Marketing Management is an approach that integrates the marketing operation of an organization…

 
By on March 31, 2012 1 Comment

Market sensing, according to Piercy F N (2008) is defined as the set of processes that help the management…

 
By on March 20, 2012 No Comments

Strategic marketing is the process of aligning the marketing activities of an organization in such a way that…

 
By on February 8, 2012 No Comments

Strategic marketing is the process of aligning the marketing activities of an organization in such a way…

 
By Abhinash Jena on October 16, 2011 1 Comment

Blogs have gained increased prominence as a search engine optimisation (SEO) tool. However, not much of the mainstream media recognises this fact.

 
By Priya Chetty on October 30, 2010 11 Comments

In recent years economists have recognized that monetary price is not the only sacrifice consumers make to obtain products and services.

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By Priya Chetty on October 30, 2010 15 Comments

When an organization has a clear grasp of its capacity constraints and an understanding of demand patterns, it is in a good position to….

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By Priya Chetty on October 30, 2010 7 Comments

Service delivery for customers can be seen in a factory. The place the service is produced and is consumed interacting with the employees and other customers.

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