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Traditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing. With a shift in power from the hands of marketers to that of customers, the strategy was no longer effective in generating revenues for the firms. Read more »
Category: Logistics
Trade relationship management (TRM)
Article by Ankita Agarwal
on February 19, 2013
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There was a time when markets were controlled solely by the demand-supply mechanism and the only humans who could influence the market were sellers (Panwar, 2001). Things have however changed over time. Read more »
Multi-layer Distribution System in India
Article by Ankita Agarwal
on August 23, 2012
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Supply Chain Management (SCM) is a vital business function in today’s hyper-competitive corporate arena. SCM has emerged as a means to earn competitive advantage and that is why firms all across the globe are trying to strategize upon it. Read more »
E-retailing at Sainsbury
Article by Rajalakshmi Rahul
on August 12, 2012
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Sainsbury was found by the husband and wife partnership of John James and Mary Ann Sainsbury in 1869. While the development was initially confined to London and the surrounding area by 1922 Sainsbury became the world’s biggest grocery retailer in United Kingdom (Cohen, 2010). J. Sainsbury also referred to as Sainsbury’s is the 3rd largest supermarket chain in UK and is regarded by several to be is greenest (Berman and Evans, 2001). Read more »
E-retailing at ASDA
Article by Rajalakshmi Rahul
on August 11, 2012
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ASDA was established in 1965 by a group of farmers from Yorkshire to offer an outlet for their farm products. ASDA is the biggest value retailer in Great Britain with more than 265 stores and 125000 employees (Lamba, 2003). ASDA became a subsidiary of Wal-Mart in 1999. Read more »
Importance of logistics outsourcing
Article by Rajalakshmi Rahul
on June 25, 2012
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Logistics outsourcing is the process adapted for service quality improvement. The service providers of logistics are thought to be capable to do things often better due to their knowhow and experience as well as their superior equipment. Read more »
Use of marketing mix in Logistics
Article by Rajalakshmi Rahul
on May 19, 2012
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Mentzer (2001) describes that marketing mix is about combining the offers of company, communications and logistics. The offers of company comprising of prices and products must be mixed well with communications and logistics to create a powerful force of marketing in the marketplace. Read more »
Logistics- An American and European perspective
Article by Priya Chetty
on May 11, 2012
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Logistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics as a series of enterprise tasks involved during the transfer of material resources from the production place to the consumption area including the processes of service. Read more »
